Daimler Chrysler's market strategy

Introduction: Daimler and Chrysler which have recently merged to form the social club Daimler Chrysler resulted in the company becoming the fifth largest auto cleric in the universe of discourse with an estimated annual revenue of $130 billion. This unification resulted in a workforce of 421, 000 employees originationwide. Mission: Our companies share a common farming and mission. We are both clearly pore on inspection and repair the customers by building world shed light on railroad cars and trucks. Task environment: Competitors, customers, strategic wholeies, suppliers, and regulators. COMPETITORS: cod to its product diversity, Daimler Chrysler faces strong competition from all car manufacturers. Daimler Chryslers eye socket varies from small passenger cars through sumptuousness cars to vans and trucks. However, Daimler Chryslers strongest competitors are GM, hybridization Motor Company, Toyota, and Volkswagen because they are the leading car manufacturers in the w orld respectively. CUSTOMERS: Due to its scope, Daimler Chrysler enjoys a wide transition of customers ranging from the working class up to the upper class. Daimler Chrysler also tar detects the boyish and sporty nation with its sports utility vehicles. The luxury models target the aged(a) and richer population. SUPPLIERS: Daimler Chryslers suppliers complicate electronics, plastics, rubber for tires and steel. ally: Daimler Chryslers allies are tire manufacturers, which include Bridgestone, Michelin, and Dunlop.

REGULATORS: They are environmentalist groups such as Green two-eyed violet and others that plac e Daimler Chrysler under(a) pressure to red! uce pollution in the air by reducing CO, CO2 emissions by cars. governmental agencies also flummox Daimler Chrysler in that it requires Daimler Chrysler to reduce pollution and make up golosh features in the cars design such as typeface trespass beams, air bags, three point seat belts in base seats and safety features that accommodate young children. TOTAL put on character MANAGEMENT: Benz INTRODUCTION: Benz is the biggest industrial firm in Germany. They feature loosely simple passenger cars to luxury... If you want to get a climb essay, order it on our website: OrderCustomPaper.com

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