Cyber Studies Essay -- Technology Media Technological Papers

Cyber StudiesThis sample will argue that the influence of new technologies be changing the relationship between the media and their audiences. This concept will be explored by examining the current media communication model and how new technologies influence its afterlife. next media possibilities are raised and the implications of them for the relative industries are discussed. This essay is molded close to the idea that these new technologies are giving audiences the power to shape the future of media and its capabilities. The premise being discussed involves many participants and factors as it is becoming progressively difficult to separate them due to scientific and communication convergence. Basically this essay will demonstrate how new technologies are allowing consumers to have more ascendency over where, when and how they receive nurture. Communication and media are iodin and the same. As media is specify as means of communication to the public news papers, TV and radio collectively, (Penguin, 1979). Media refers to the spiritualist by which communication to a particular audience takes place. Traditionally information was communicated through these mediums via a body of centralized dissemination meaning from one source (or relatively few) to many receivers. This was the First (electronic) Media Age and it was due to technological advancements of the time that formed this communication model and introduced the concept of mass media. This form the model dominating our societies communication today. However technological developments such as the internet and mobile phones are challenging this centralized communication system heralding in a Second Media Age characterized by distributed systems of... ...iously influenced by the advancements and desegregation of new technologies. Works CitedAmerican Press Institute. (2004). Retrieved kinfolk 13, 2004, from http//www.american pressinstitute.org/content/4646.cfm integ rated Influence in the Media, media and advertising. (2004). Retrieved September 13, 2004, from http//www.globalissues.org/HumanRights/Media/Corporations/Ads.aspGarmonsway, G.N. (1979). The Penguin Modern English Dictionary. England Penguin Books.Media Futures Archive. (2004). Retrieved September 13, 2004, from http//www.hfac.uh.edu/MediaFutures/home.htmlMedia Magazines aim 2005. (2004). Retrieved September 13, 2004, from httpwww.mediapost.com/forecast2005/forecast2004temp.cfm?c=overviewThe Media Centre at the American Press Institute. (2004). Retrieved September 13, 2004, from http//www.mediacentre.org/