Coco Cola Internal Analysis

Internal Analysis Coca-Cola is the worlds largest drinks company, with giant and strong advantages of global competitiveness, brand check has been popularity, in the market share high. Coca-Cola offers a unique combination of organizational and physical resources that support its favorable operating results. Strengths The highest scores for the companys strengths embroil the high ability of innovation, research, and development.Coca-Cola has created a strong brand for itself in the inebriety industry, and provides a competitive advantage over other players in the market. They custom the unique flavor and price strategy to attract more customers. Weaknesses one C contains caffeine and other components, this is a slightly bad places that compared with other wellness drinks, such as milk. And it uncomplicateds to cause fat. And its a large organization, not easy to manage, and less use of celebrity advertising, decrease attraction. Our Industry overviewThe definition for comf ortable drink industry includes manufacturing non-alcoholic, change potables, mineral waters and concentrates and syrups for the manufacture of carbonated beverages. The worlds top 10 soft drink companies by market share (2009) are Coca-Cola, PepsiCo, Nestle, Sunstory, Dr Pepper Snapple, Red Bull, Danone, Kirin, Asahi Breweries, Ito En. Internal Threats With heed to the bargain power of buyers, it must be noted that there exists a low switching cost. This will give consumers more negotiate power.However, on the other hand, the limited alternative goods will lower buyers bargaining power. The defy force indicator to estimate the degree of internal competition is the bargaining power of suppliers. Obviously, there are plenty of substitutes for sugar, one of the main ingredients in manufacturing beverage concentrates and syrups. In addition, various materials are also available for packaging. under these circumstances, suppliers in the soft drink industry have less bargaining po wer.The Coca? Cola Company is the worlds leading beverage manufacturing company. It possesses a strong brand name and brand portfolio. It operates in more than 200 countries and markets with more than 500 brands and 3,500 beverage products. Coca-Colas market leadership and industry-leading brands provide an exceptional competitive advantage and in turn lift its bargaining power. Above all, operation activities, marketing activities are critical for winner in our industry.