What is the Significance of This Article to Executive/Strategic Think :: essays research papers

Article summaryAudi had faced lots of problems in the U.S. marketplace, and the problem is because Audi has a weak and unclear image in the market and that is why they only sold 83,000 cars in 2001. Their aim is to pretend 200,000 cars a year, with this image it will take them a long time to get to there goal. So, their plan is to make a huge advertising weightlift to make their image look split up in the market. They will bulge advertising in networks like CNN, and NBC also they will advertise with magazines and newspapers like The Wall Street Journal, USA Today, and New Yorker. Their of import butt joint is to avoid the crises they went through when they had a defect in their design which caused an runaway acceleration in their vehicles, and that made sales to go way down. And their main customer target is the people who are intrested in buying lavishness cars such as BMW. The new step that Audi is presiding to benefit from is their new TV advertisement, which is going t o be a two minutes long. They want their Ad to complicate about Audi history and how they are the first people to draw all-aluminum vehicles, which they are light and more strong and they say it is safer from steel. Moreover, they will include information about the car variable transmission, which give the car better fuel efficiency and more power than other automatic cars. CNN had agree to run the ads and that is a huge step for Audi. CNN decision will publication the other ad?s and it will limit them with the time they reserve to put there ad?s on the channel, this ad lam is the first of its kind and CNN will be the first channel to do such thing.My Interpretation on the articleI think what Audi is doing the opera hat thing, because their image was ruined when they had a defect in their cars, so they break to rebuild their trust with the people.