Do You Think Advertising to Children Should Be Banned Essay

Do you think advertising to children should be banned? Why or why non? It is an established fact that companies might eudaemonia from right understanding of the childrens role in purchasing process. It is considered to be the case adults ar loyal to those brands which they are used to enjoy in their childhood. Moreover, acquire elder, children whitethorn influence their parents quite deeply. Parents campaign to work more and earn more to control up the deficiency of the time to spend with their children by making some purchases. Thus, effective advertising addressed to the young audience is in the interests of manufactures. Due to a possible harmful effect on children advertising is the able of wide speculation whether it should be banned or not. It is important to find out which groups of children run the risk. Many researches describing human socializations process divide it in several similar stages (Table 1). This division is very relative, but not devoid of sense.The sum marized stage from birth to 2 years is not significant for contemplation due to lack of ability to distinguish between commercials and other TV programs which appears in the second stage (2 6 years). In this stage, children dont tend to deconstruct contradictions in their opinions and are not able to tend difference between their own belief and another point of view thrust on them. At the age of 6 8, children are aware of existence of opinions which may differ from their own beliefs, but do not exhibit the ability to truly think from another persons perspective. At the fourth stage (9 10 years), children are able to accept another point of view, but are not able to consider situations as an impartial side. Children at this stage are able to understand advertising intent and recognize bias in advertising.However, they urinate no defenses against advertising. At the final stage (since 11 years), teenagers are able to set up hypotheses and take into account all possible options. They have already got some knowledge of advertising tactics and appeals. As evident from this analysis, the most defenseless element here is children aged by eight. However, they are allowed to make just a simple consumer choice and strictly limited financial resources. As for elder children, they have more substantial financial recourses and considerable freedom. Besides, they may influence parents choice in areas much(prenominal) as electronic devices etc.Some people argue for ban against advertising. Nevertheless, there are some refutations of requirement to ban it. For example, younger children rely in their choice most on in-store experience rather than information introduced by adds. As for teenagers, they tend to use choice sources of information, parental advice or peers opinions. Most researchers believe that some people have not got the certain characteristics of the final stage even during adulthood. The question arises as to not just advertising to children, but advert ising to everyone. In my opinion, the most reasonable way is to control (or even ban in certain cases) advertising of goods such as cigarettes, alcohol and non-nutritious foods.