Cubas Importance in Global Marketing Essay Example | Topics and Well Written Essays - 500 words

Cubas Importance in Global Marketing - Essay Example In so doing, the role of a country like Cuba in global marketing cannot be overlooked. Cuba, a Caribbean country, qualifies for use as a marketing strategy in the global arena. Cuban products hold special allure in the global context, but this potential is limited by the embargo United States has against Cuba. The limited participation of Cuba in international trade has left millions of consumers across the globe yearning for her locally produced goods. From rum to cigars to coffee, Cuba significantly challenges the United States when it comes to global marketing. Given the limited presence of Cuba in international trade, both domestic and international firms have opted to use Cuba as a strategic factor in global marketing. In other words, Cuba drives global marketing both locally and internationally; especially in the United States context. The U.S-Cuba business factor continues to experience trademark wars. Legal processes are never ending filed from both sides; American and Cuban sides. This has further heightened consumer attention and concern towards Cuba. It appears that the more U.S and Cuban firms engage in trademark wars, the more influenced the consumers get in favor of Cuba. As a result, marketers have moved swiftly to exploit emerging opportunities. Essentially, global marketing has to embrace global diversity and dynamism, aspects that Cuban business fosters. Domestic and international consumers are highly influenced by product uniqueness. Where quality is met, needs are satisfied, and tastes and preferences are accounted for, consumers will go an extra mile to ensure that they manifest their business zeal. This is the case as far as Cuba is concerned in the global marketing context. The Cuban products issue has been highly politicized both at home and away; in the United States.